Settled along the Northern California coastline is a gorgeous resort called, the Ritz Carlton at Half Moon Bay, and for the last five years it has been home to the Oakley NorCal Shootout Pro/Am stop. And this year like all the ones prior was nothing short of top notch, but this time it would go down as the best one ever!

Settled along the Northern California coastline is a gorgeous resort called, the Ritz Carlton at Half Moon Bay, and for the last five years it has been home to the Oakley NorCal Shootout Pro/Am stop. And this year like all the ones prior was nothing short of top notch, but this time it would go down as the best one ever!

The drama started before the race had even commenced, as pole position holder Casey Stoner’s high-side crash on the warm-up lap meant he was unable to take his place on the grid. Jorge Lorenzo, who did well to hold onto his bike when a moment on the opening lap almost threw him off, was third, having already sealed second spot in the Championship by virtue of Stoner’s non-start. The Australian ended the season in fourth place overall, with Colin Edwards’ fourth place in the race allowing him to snatch fifth in the 2009 standings from Andrea Dovizioso. The top five on the day was completed by Nicky Hayden, Wildcard rider Ben Spies rode to an impressive seventh-placed finish.

Oakley’s Japanese ripper Kazuhiro Kokubo has won the second Halfpipe Competition of the LG Snowboard FIS World Cup 2009/2010 against the world elite of the freestyle talents. Kokubo was on fire in the perfect shaped super pipe of Saas-Fees (SUI) freestyle park Allalin. With a clean first run and spectacular jumps he claimed the victory ahead of Mathieu Crepel (FRA) and Peetu Piiroinen (FIN).

Watch as the wakeboarding industry assembles to celebrate the best in wake for 2009. See Amber Wing’s first ever heelside 720 win her a diamond Oakley watch. And 2009’s King of Wake Aaron Rathy win his first Best Wakeboarder award, and watch the Wake Awards crowd go crazy when Rathy’s melon heelside backside 1080 wins the Oakley Wakeboarding Move of the Year.

After a comprehensive win at Sepang Casey Stoner believes his performances are reaching close to perfection since his comeback from illness.

Oakley’s Casey Stoner’s dominance of his home circuit continued on Sunday as the Australian won at Phillip Island for the third year in a row, leading Valentino Rossi over the finish line by a margin of 1.935s. In his second Grand Prix back after a three-race absence, the 24 year-old celebrated his birthday weekend with an impressive win from pole position, his third race victory of the season, which took him to third in the championship standings.

After a grueling day out in the ocean, on the bike and your feet what better way to celebrate then a Rehab Party put on by Oakley. 1994 Ironman World Champion and Oakley’s Triathlete Sports Marketing Manager, Greg Welch had the brilliant idea of giving back to his athletes. The idea was turn the Oakley Safehouse on Alii Drive into an extravagant getaway of sorts for all the Oakley athletes that competed in the 2009 Ironman World Championships.

Oakley, Inc. announced today the second version of the brand’s signature week on FUEL TV’s “The Daily Habit” will air starting today, October 5th, 2009. All five episodes were shot on location at Oakley Headquarters in Foothill Ranch, CA in front of a live-to-tape studio audience from September 22-24, 2009